Central States Marketing

Western Smoke House

Project Overview

Western Smokehouse Partners is a premium meat snack manufacturer with multiple facilities across the country. The goal was to create a modern, structured website that highlights their capabilities, supports recruitment efforts, and makes it easy for users to explore services, facilities, and partnership opportunities.

Development

The site was developed using a custom WordPress setup built on Kadence, extended with custom theme development to support a content-heavy structure across multiple locations and service areas.

I used Advanced Custom Fields to create a flexible and organized backend, allowing the team to manage facilities, services, and career content without needing technical experience. Custom post types were implemented to structure key content, and WP Query was used to dynamically display data such as locations and facility information throughout the site.

Kadence blocks and templates were customized to create reusable components, keeping the design consistent while allowing content to scale efficiently. Additional JavaScript was implemented to enhance interactivity and improve the overall user experience.

Performance and accessibility were prioritized throughout, with semantic HTML, optimized assets, and a clean structure to ensure fast load times and responsiveness across devices.

The result is a scalable, maintainable website that balances a strong frontend experience with a flexible, easy-to-manage backend.

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